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Media Summit | Change - Connection - Content
Media Summit | Change - Connection - Content

Media Summit
Training Series 1

November 5
Marketing Accountability

The objective of this seminar is to enable participants to measure and evaluate the ROI of marketing expenditures, to communicate these insights effectively by means of relevant metrics and dashboards, and to initiate steps to improve marketing effectiveness. The seminar will be highly interactive, based on action oriented cases and exercises and will deliver new perspectives and tools for immediate application in your organization. Check out as well Koen Pauwels website “Smarter Marketing with Better Results”.

Reklamcılık Vakfı – Training Salon
10.00 – 17.00
Intensive Training: 8 hours
Language: English


550 TL + KDV

Register now!


0212 243 93 53 / nilufer@rv.org.tr
www.mediasummit.com.tr

Prof. Dr. Koen Pauwels

Prof. Dr. Koen Pauwels


Koen Pauwels is Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen. He received his Ph.D. from UCLA, where he was chosen “Top 100 Inspirational Alumnus” out of 37,000 UCLA graduates. Prof Pauwels is Associate Editor at the International Journal of Research in Marketing and has received the most prestigious academic awards for more than 30 top publications. Inspired by his work with companies across 3 continents, Koen just published his first book ‘It’s not the Size of the Data, It’s How You Use it: Smarter Marketing with Analytics and Dashboards”.

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Media Summit | Change - Connection - Content
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